Friends of Civil
www.civil4tn.com
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 18.9/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 24.3 · 0.0 · 51.2 |
| Spend range | <USD 99 |
| Impressions | 100 – 999 |
| CPM (≈ $/1k impr) | USD 90.08 |
| Est. audience size | 5,001 – 10,000 |
| Days live | 1 (2022-08-03 → 2022-08-04) |
| Created | 2022-08-02 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | TN — Civil Miller-Watkins |
| Surfaced by | “senate:Civil Miller-Watkins” |
| Issue | other |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | neutral |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | learn more |
| Standout element | Nearly entirely black/dark navy video thumbnail with only a play button visible, revealing nothing of content |
| Tactic | This ad relies entirely on curiosity and click-through to drive traffic to the candidate website, with no visible message or imagery to persuade. |
| Tennessee | 100.0% |
| 35-44 · unknown | 0.2% |
| 18-24 · male | 1.5% |
| 35-44 · male | 13.0% |
| 55-64 · female | 8.6% |
| 45-54 · male | 10.2% |
| 25-34 · female | 8.6% |
| 18-24 · female | 1.9% |
| 65+ · female | 11.7% |
| 55-64 · male | 8.9% |
| 25-34 · male | 9.9% |
| 35-44 · female | 8.9% |
| 45-54 · female | 11.0% |
| 65+ · male | 5.6% |