📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Janet Mills US Inactive

Mills for Maine

Creative removed by Meta
This ad's image was taken down for violating Meta's ad standards; the copy below is preserved from the Ad Library.

Janet Mills for Maine

Governor Janet Mills is fighting for affordable health care, a stronger economy, and a world-class education for every Maine child. Will you stand with her?

Ad copy

Maine’s Franco-American community is at the heart of our state. Nous soutiendrons et célébrerons toujours les riches cultures et contributions des Franco-Américains au Maine.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score47.0/100
Spend / Reach / Long. / Eff.30.5 · 81.7 · 3.3 · 72.5
Spend rangeUSD 800–899
Impressions150,000 – 174,999
CPM (≈ $/1k impr)USD 5.23
Est. audience size100,001 – 500,000
Days live13 (2022-10-27 → 2022-11-09)
Created2022-10-27
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateME — Janet Mills
Surfaced by“senate:Janet Mills”

🧠 AI analysis

Issueother
Framingpositive candidate
Message typeawareness
Emotional appealpride
Production tierunknown
Who picturednone
Symbolsnone
Call to actionnone
Standout elementBilingual French-English copy signaling direct cultural outreach to Franco-American Mainers
TacticThe ad uses bilingual messaging to signal deep cultural respect and belonging to Maine's Franco-American community, but the content was removed by Facebook for a disclaimer violation, making the creative inaccessible without login.

Where it ran (delivery by region)

Maine100.0%
New Hampshire0.0%

Who saw it (delivery)

13-17 · unknown 0.0%
35-44 · male 10.4%
25-34 · unknown 0.2%
55-64 · unknown 0.1%
35-44 · unknown 0.2%
45-54 · unknown 0.1%
55-64 · female 6.6%
25-34 · male 12.7%
45-54 · female 7.4%
35-44 · female 10.6%
55-64 · male 5.9%
13-17 · male 0.0%
45-54 · male 8.1%
25-34 · female 13.1%
18-24 · female 8.5%
18-24 · male 5.9%
65+ · male 4.3%
65+ · female 5.8%
65+ · unknown 0.1%
13-17 · female 0.0%
18-24 · unknown 0.1%

Similar ads (same issue, matching framing or emotional appeal)

Roy Cooper
NC — Roy Cooper 161d live
Dr. Roger Marshall
KS — Roger Marshall 114d live
Representative Kevin Hern
OK — Kevin Hern 206d live
Sherrod Brown
OH — Sherrod Brown 56d live
Bill Hagerty
TN — Bill Hagerty 117d live
Sherrod Brown
OH — Sherrod Brown 39d live
Julia Letlow
LA — Julia Letlow 58d live
Raja Krishnamoorthi
IL — S Krishnamoorthi 29d live