Todd Achilles for Idaho US Inactive
TODD ACHILLES FOR IDAHO
Ad copy
My name is Todd Achilles, and I'm your Independent Candidate for U.S. Senate. McCall, we'll see you soon! You are our first stop of the North Idaho segment of my Shake Up the System Listening Tour. I look forward to lending an ear and spending an evening together at Legacy Park here in McCall, at 5:30 p.m. Learn more at achillesforidaho.com
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 29.2/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 47.5 · 0.8 · 68.5 |
| Spend range | <USD 99 |
| Impressions | 5,000 – 5,999 |
| CPM (≈ $/1k impr) | USD 9.0 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 4 (2025-08-01 → 2025-08-05) |
| Created | 2025-08-01 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ID — Todd Achilles |
| Surfaced by | “senate:Todd Achilles” |
🧠 AI analysis
| Issue | other |
| Framing | positive candidate |
| Message type | gotv mobilization |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Bold diagonal red banner with 'SHAKE UP THE SYSTEM' tagline cutting across the graphic |
| Tactic | The 'Independent like Idaho' tagline and 'Shake Up the System' framing appeal to anti-establishment sentiment, positioning Achilles as an outsider who listens to constituents rather than party bosses. |
Where it ran (delivery by region)
| Idaho | 95.9% |
| Oregon | 4.1% |
Who saw it (delivery)
| 18-24 · female | 1.5% |
| 45-54 · male | 10.9% |
| 65+ · male | 16.1% |
| 65+ · female | 15.0% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 12.0% |
| 55-64 · female | 8.6% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 6.4% |
| 18-24 · male | 4.3% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 10.2% |
| 35-44 · female | 4.6% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 7.0% |
| 25-34 · female | 2.3% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.4% |
