DANWHITCONGRESS
Today my opponent @SenTomCotton turns 43. Happy birthday Senator Cotton! Let’s honor his birthday by donating $4.30 or $43 to my campaign to unseat and replace him. If you are like most of us and don’t have spare cash, you can instead share this post with your friends and 4 to 3 groups 😉. https://donorbox.org/daniel-whitfield-for-arkansans-senate-2020
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 27.0/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 43.0 · 0.0 · 65.1 |
| Spend range | <USD 99 |
| Impressions | 3,000 – 3,999 |
| CPM (≈ $/1k impr) | USD 14.14 |
| Est. audience size | — |
| Days live | 1 (2020-05-13 → 2020-05-14) |
| Created | 2020-05-13 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | AR — Dan Whitfield |
| Surfaced by | “senate:Dan Whitfield” |
| Issue | candidate character bio |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Ad removed by Facebook for disclaimer non-compliance, revealing the underlying content policy violation |
| Tactic | The ad uses the opponent's birthday as a gimmick to drive small-dollar donations with a playful dollar-amount tie-in, a low-budget grassroots fundraising tactic that ultimately was pulled for failing to meet platform disclaimer requirements. |
| Arkansas | 100.0% |
| 35-44 · unknown | 0.1% |
| 55-64 · male | 12.5% |
| 25-34 · unknown | 0.3% |
| 55-64 · unknown | 0.3% |
| 18-24 · male | 1.2% |
| 18-24 · female | 0.6% |
| 25-34 · female | 2.4% |
| 45-54 · male | 8.2% |
| 25-34 · male | 3.6% |
| 45-54 · unknown | 0.1% |
| 35-44 · female | 4.2% |
| 45-54 · female | 6.3% |
| 35-44 · male | 5.1% |
| 55-64 · female | 13.7% |
| 65+ · female | 26.7% |
| 65+ · male | 14.5% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.2% |