THE WATERS COMMITTEE
Would you like to eliminate federal income tax on Rhode Island individuals and businesses? I do! As the next U.S. Senator replacing Jack Reed, I will fight to do just that. Join me. I signed the FairTax.org pledge to support the Fair Tax Act in Congress (H.R. 25): Replace federal income tax with a national retail sales tax and close the Internal Revenue Service. No more complex and costly tax returns to file. No more IRS harrassment. No more tax favors. Fair Tax: youtu.be/7b7YrxMjsa0 Prebate: youtu.be/HTOOw7u_lsI The Fair Tax is economic rocket fuel for RI! If you want change, help defeat Senator Jack Reed in November. Donate to the campaign to elect Allen Waters (R-RI) to the U.S. Senate at WatersforSenate.com. Volunteer.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 30.7/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 50.6 · 1.4 · 70.8 |
| Spend range | <USD 99 |
| Impressions | 7,000 – 7,999 |
| CPM (≈ $/1k impr) | USD 6.6 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 6 (2020-04-28 → 2020-05-04) |
| Created | 2020-04-28 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | RI — Allen Waters |
| Surfaced by | “senate:Allen Waters” |
| Issue | economy taxes |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | urgency |
| Production tier | unknown |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Facebook content removal notice blocking the original ad due to disclaimer non-compliance |
| Tactic | The ad leverages the FairTax pledge as a populist economic promise, framing tax elimination and IRS closure as revolutionary relief for Rhode Island residents, but its persuasive reach is undermined by a platform removal notice for disclaimer violations. |
| Rhode Island | 100.0% |
| 45-54 · male | 15.8% |
| 35-44 · male | 9.3% |
| 35-44 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
| 25-34 · unknown | 0.1% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 4.2% |
| 35-44 · female | 2.1% |
| 18-24 · female | 1.2% |
| 55-64 · male | 19.0% |
| 18-24 · unknown | 0.1% |
| 65+ · female | 10.2% |
| 25-34 · male | 9.3% |
| 18-24 · male | 5.2% |
| 25-34 · female | 1.3% |
| 55-64 · female | 8.3% |
| 65+ · male | 13.4% |
| 55-64 · unknown | 0.1% |