📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Bill Cassidy US Inactive

Bill Cassidy for US Senate

ad creative

ANSWER NOW >>

Ad copy

Do you agree with Republicans that the millions of illegal migrants President Biden let into the country must be deported?

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score47.3/100
Spend / Reach / Long. / Eff.38.3 · 78.0 · 8.5 · 64.4
Spend rangeUSD 1,500–1,999
Impressions100,000 – 124,999
CPM (≈ $/1k impr)USD 15.55
Est. audience size100,001 – 500,000
Days live32 (2024-12-06 → 2025-01-07)
Created2024-12-06
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateLA — Bill Cassidy
Surfaced by“senate:Bill Cassidy”

🧠 AI analysis

Issueimmigration
Framingissue advocacy
Message typelist building survey
Emotional appealfear
Production tiersemi pro
Who pictureddiverse crowd
Symbolsborder
Call to actionsurvey poll
Standout elementBold yellow distressed-font question over dark aerial footage of a large crowd at the border with green YES / red NO buttons
TacticClassic push-poll list-building tactic using a loaded yes/no question to capture voter data while reinforcing anti-illegal-immigration sentiment and blaming Biden for the border situation.

Where it ran (delivery by region)

Louisiana100.0%

Who saw it (delivery)

18-24 · female 0.0%
45-54 · male 2.7%
65+ · male 41.6%
65+ · female 26.4%
55-64 · unknown 0.1%
55-64 · male 18.1%
55-64 · female 8.4%
45-54 · unknown 0.0%
45-54 · female 1.2%
18-24 · male 0.1%
35-44 · unknown 0.0%
35-44 · male 0.5%
35-44 · female 0.2%
25-34 · unknown 0.0%
25-34 · male 0.2%
25-34 · female 0.1%
18-24 · unknown 0.0%
65+ · unknown 0.4%

Similar ads (same issue, matching framing or emotional appeal)

Raja Krishnamoorthi
IL — S Krishnamoorthi 28d live
Raja Krishnamoorthi
IL — S Krishnamoorthi 28d live
Raja Krishnamoorthi
IL — S Krishnamoorthi 58d live
Raja Krishnamoorthi
IL — S Krishnamoorthi 26d live
Congresswoman Julia Letlow
LA — Julia Letlow 82d live
John Cornyn
TX — John Cornyn 9d live
Julia Letlow
LA — Julia Letlow 43d live
Lindsey Graham
SC — Lindsey Graham 53d live