COLLINS FOR SENATOR
We need her!
In these challenging times, we need real leadership in Washington. We need Susan Collins.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 48.0/100 |
| Spend / Reach / Long. / Eff. | 43.1 · 81.7 · 3.3 · 63.7 |
| Spend range | USD 2,500–2,999 |
| Impressions | 150,000 – 174,999 |
| CPM (≈ $/1k impr) | USD 16.92 |
| Est. audience size | — |
| Days live | 13 (2019-10-31 → 2019-11-13) |
| Created | 2019-10-31 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Susan Collins |
| Surfaced by | “senate:Susan Collins” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | professional |
| Who pictured | candidate, workers labor |
| Symbols | factory industry |
| Call to action | sign petition |
| Standout element | Collins walking alongside a man amid a fleet of large red commercial trucks, projecting hands-on connection to working-class industry |
| Tactic | The ad uses a relatable, on-the-ground workplace setting to humanize Collins as a leader who engages directly with working people, reinforcing a 'real leadership' narrative through visual credibility rather than explicit policy claims. |
| Maine | 100.0% |
| 65+ · female | 10.0% |
| 65+ · male | 4.4% |
| 35-44 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
| 25-34 · unknown | 0.1% |
| 25-34 · female | 10.3% |
| 45-54 · female | 8.6% |
| 25-34 · male | 11.9% |
| 18-24 · female | 6.7% |
| 18-24 · male | 6.2% |
| 55-64 · male | 6.3% |
| 45-54 · male | 8.4% |
| 35-44 · male | 9.0% |
| 35-44 · female | 8.3% |
| 55-64 · female | 9.4% |
| 18-24 · unknown | 0.0% |