Julia Letlow for Congress
Our Christian family values are under attack in Washington. As your Congresswoman, I promise to defend those values in Congress.
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| Overall score | 44.8/100 |
| Spend / Reach / Long. / Eff. | 29.2 · 75.1 · 6.3 · 68.6 |
| Spend range | USD 700–799 |
| Impressions | 80,000 – 89,999 |
| CPM (≈ $/1k impr) | USD 8.82 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 24 (2022-07-22 → 2022-08-15) |
| Created | 2022-07-22 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | LA — Julia Letlow |
| Surfaced by | “senate:Julia Letlow” |
| Issue | other |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | family children |
| Symbols | family, us flag |
| Call to action | none |
| Standout element | Mother lifting joyful child against a moody cypress swamp backdrop with bold red-and-white headline overlay |
| Tactic | The ad uses a culturally resonant 'values under attack' threat framing paired with a warm, aspirational mother-child image to mobilize conservative Christian voters through a blend of fear and familial pride. |
| Louisiana | 100.0% |
| 25-34 · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
| 65+ · female | 13.4% |
| 55-64 · male | 6.8% |
| 65+ · unknown | 0.1% |
| 35-44 · male | 7.8% |
| 35-44 · female | 14.2% |
| 65+ · male | 6.7% |
| 25-34 · female | 10.2% |
| 55-64 · female | 14.0% |
| 25-34 · male | 5.3% |
| 45-54 · male | 7.6% |
| 45-54 · female | 13.4% |
| 45-54 · unknown | 0.1% |
| 35-44 · unknown | 0.1% |