Steve Marshall For Alabama
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 45.3/100 |
| Spend / Reach / Long. / Eff. | 30.5 · 78.0 · 2.8 · 69.8 |
| Spend range | USD 800–899 |
| Impressions | 100,000 – 124,999 |
| CPM (≈ $/1k impr) | USD 7.55 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 11 (2022-05-12 → 2022-05-23) |
| Created | 2022-05-12 |
| Creative variants | 0 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | — |
| Candidate | AL — Steve Marshall |
| Surfaced by | “senate:Steve Marshall” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Bold red-and-white MARSHALL logo with Alabama state outline embedded in the lettering against a dramatic dark stage backdrop with stage lighting |
| Tactic | Cinematic dark staging with dramatic backlighting projects authority and gravitas, positioning Marshall as a commanding, established leader for Attorney General. |
| Alabama | 100.0% |
| 25-34 · unknown | 0.0% |
| 45-54 · female | 6.0% |
| 35-44 · unknown | 0.1% |
| 55-64 · unknown | 0.2% |
| 18-24 · female | 0.2% |
| 65+ · male | 14.3% |
| 35-44 · male | 10.4% |
| 65+ · female | 19.9% |
| 45-54 · male | 10.4% |
| 18-24 · unknown | 0.0% |
| 25-34 · male | 4.7% |
| 55-64 · male | 13.9% |
| 35-44 · female | 4.3% |
| 55-64 · female | 13.3% |
| 25-34 · female | 1.4% |
| 18-24 · male | 0.7% |
| 45-54 · unknown | 0.1% |
| 65+ · unknown | 0.1% |