VERONICA FERNANDEZ FOR US SENATE
Un-photogenic angry Mom looking for petition signatures. Take a listen, sign and share. Do your part, give me a chance!
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 38.5/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 65.4 · 1.7 · 69.6 |
| Spend range | USD 200–299 |
| Impressions | 30,000 – 34,999 |
| CPM (≈ $/1k impr) | USD 7.68 |
| Est. audience size | — |
| Days live | 7 (2020-06-03 → 2020-06-10) |
| Created | 2020-06-03 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NJ — Veronica Fernandez |
| Surfaced by | “senate:Veronica Fernandez” |
| Issue | other |
| Framing | positive candidate |
| Message type | list building survey |
| Emotional appeal | empathy |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | sign petition |
| Standout element | Facebook content-removed notice revealing a policy disclaimer violation |
| Tactic | The ad is unusable as it was removed for a missing political disclaimer, but the self-deprecating 'un-photogenic angry Mom' framing in the copy uses authenticity and humor to build grassroots relatability. |
| New Jersey | 100.0% |
| 18-24 · unknown | 0.1% |
| 55-64 · male | 14.5% |
| 55-64 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
| 65+ · male | 9.5% |
| 25-34 · male | 8.5% |
| 35-44 · male | 9.4% |
| 65+ · female | 10.0% |
| 18-24 · male | 5.4% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 6.7% |
| 55-64 · female | 11.4% |
| 45-54 · male | 13.7% |
| 35-44 · female | 3.4% |
| 25-34 · female | 3.9% |
| 18-24 · female | 3.0% |
| 35-44 · unknown | 0.1% |
| 25-34 · unknown | 0.1% |