CHRIS PAPPAS FOR CONGRESS
The Human Rights Campaign, a major nationwide advocacy and political group promoting the rights the LGBT community, has endorsed U.S. Sen. Jeanne Shaheen and U.S. Rep. Chris Pappas for reelection.
One year ago this month, I proudly voted for the Equality Act in the House to give LGBTQ individuals full equality under the law. This month I'm proud to be endorsed by the Human Rights Campaign, and I won't stop fighting until this historic legislation is signed into law. https://bit.ly/2Zr4ZAc
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 44.8/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 80.0 · 1.4 · 80.4 |
| Spend range | USD 200–299 |
| Impressions | 125,000 – 149,999 |
| CPM (≈ $/1k impr) | USD 1.81 |
| Est. audience size | — |
| Days live | 6 (2020-05-26 → 2020-06-01) |
| Created | 2020-05-26 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | NH — Chris Pappas |
| Surfaced by | “senate:Chris Pappas” |
| Issue | other |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Facebook content-removed notice obscuring the actual ad creative |
| Tactic | The ad leverages an HRC endorsement to signal LGBTQ advocacy credentials, but the persuasive content is entirely inaccessible due to a platform policy removal notice, rendering it ineffective as delivered. |
| California | 14.2% |
| Texas | 11.9% |
| Florida | 6.7% |
| New York | 6.6% |
| North Carolina | 3.7% |
| Georgia | 3.2% |
| Alabama | 3.1% |
| 65+ · unknown | 0.1% |
| 65+ · female | 4.9% |
| 55-64 · unknown | 0.1% |
| 18-24 · unknown | 0.1% |
| 65+ · male | 3.6% |
| 18-24 · female | 5.0% |
| 45-54 · male | 5.7% |
| 35-44 · female | 2.0% |
| 25-34 · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
| 25-34 · male | 23.5% |
| 55-64 · male | 5.4% |
| 25-34 · female | 3.0% |
| 35-44 · male | 9.9% |
| 18-24 · male | 28.4% |
| 55-64 · female | 5.6% |
| 45-54 · female | 2.4% |
| 45-54 · unknown | 0.0% |