📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
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Tom Cotton US Inactive

COTTON FOR SENATE, INC.

ad creative

Stop the madness.

Protect our elections.

Ad copy

🚨 I need another 250 conservatives to stand with me before midnight. Why? Because D.C. and other liberal cities are trying to let illegals vote in our elections. I’m leading the fight to stop them, but I need reinforcements. Chip in $8 before it’s too late —>

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score44.6/100
Spend / Reach / Long. / Eff.43.1 · 73.9 · 3.6 · 58.0
Spend rangeUSD 2,500–2,999
Impressions70,000 – 79,999
CPM (≈ $/1k impr)USD 36.66
Est. audience size100,001 – 500,000
Days live14 (2023-02-07 → 2023-02-21)
Created2023-02-07
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateAR — Tom Cotton
Surfaced by“senate:Tom Cotton”

🧠 AI analysis

Issueimmigration
Framingpositive candidate
Message typefundraising
Emotional appealfear
Production tiersemi pro
Who picturedcandidate
Symbolsus flag, capitol statue
Call to actiondonate
Standout elementtorn paper effect revealing Washington Times headline creates urgency and legitimacy juxtaposed against red background
TacticClassic urgency-scarcity fundraising tactic combining a midnight deadline, a small accessible $8 ask, borrowed credibility from a conservative-leaning news outlet, and fear-based immigration messaging to drive immediate donations.

Where it ran (delivery by region)

Arkansas9.9%
Texas7.7%
Florida7.0%
California6.3%
New York3.9%
Pennsylvania3.6%
Ohio3.5%

Who saw it (delivery)

18-24 · male 0.1%
65+ · male 26.4%
45-54 · unknown 0.0%
25-34 · female 0.5%
35-44 · male 0.6%
25-34 · male 0.4%
45-54 · male 1.8%
65+ · female 47.1%
45-54 · female 2.2%
25-34 · unknown 0.0%
55-64 · female 11.0%
55-64 · male 8.4%
35-44 · female 0.6%
65+ · unknown 0.6%
55-64 · unknown 0.1%
18-24 · female 0.2%
35-44 · unknown 0.0%
18-24 · unknown 0.0%

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