HICKENLOOPER FOR COLORADO
We need real leadership to get us through this crisis, and we’re not getting it from this administration. John Hickenlooper is an experienced leader who knows how to rebuild Colorado the right way.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 49.0/100 |
| Spend / Reach / Long. / Eff. | 44.9 · 78.0 · 13.2 · 59.7 |
| Spend range | USD 3,000–3,499 |
| Impressions | 100,000 – 124,999 |
| CPM (≈ $/1k impr) | USD 28.88 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 49 (2020-06-16 → 2020-08-04) |
| Created | 2020-06-16 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | CO — John Hickenlooper |
| Surfaced by | “senate:John Hickenlooper” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Direct-to-camera introduction with bold white text lower-third naming himself as a Senate candidate |
| Tactic | The ad pairs a personal, direct-to-camera appeal with a subtle contrast attack on 'this administration,' positioning Hickenlooper as the experienced, trustworthy alternative without running an explicit attack ad. |
| Colorado | 100.0% |
| 18-24 · unknown | 0.0% |
| 18-24 · male | 4.3% |
| 65+ · unknown | 0.1% |
| 25-34 · female | 10.6% |
| 35-44 · female | 12.9% |
| 65+ · male | 4.0% |
| 45-54 · male | 10.2% |
| 55-64 · male | 5.9% |
| 55-64 · female | 7.6% |
| 25-34 · unknown | 0.1% |
| 45-54 · female | 10.1% |
| 35-44 · male | 13.0% |
| 25-34 · male | 12.1% |
| 65+ · female | 5.3% |
| 18-24 · female | 3.7% |
| 45-54 · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
| 35-44 · unknown | 0.1% |