Susan Collins US Inactive
COLLINS FOR SENATOR
Rodericks
Ad copy
Thanks to Shawn and Emily Roderick of Readfield for your kind words of support!
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 54.2/100 |
| Spend / Reach / Long. / Eff. | 50.6 · 95.7 · 1.7 · 68.9 |
| Spend range | USD 5,000–5,999 |
| Impressions | 600,000 – 699,999 |
| CPM (≈ $/1k impr) | USD 8.46 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 7 (2020-05-15 → 2020-05-22) |
| Created | 2020-05-15 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Susan Collins |
| Surfaced by | “senate:Susan Collins” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | diy amateur |
| Who pictured | workers labor |
| Symbols | none |
| Call to action | none |
| Standout element | authentic home-video testimonial from ordinary constituents filmed in their living room |
| Tactic | Social proof tactic — featuring real named supporters from a specific Maine town to build grassroots credibility and relatability for Collins. |
Where it ran (delivery by region)
| Maine | 100.0% |
Who saw it (delivery)
| 35-44 · unknown | 0.1% |
| 45-54 · female | 9.8% |
| 25-34 · unknown | 0.1% |
| 65+ · male | 5.5% |
| 18-24 · male | 4.1% |
| 65+ · female | 10.6% |
| 35-44 · male | 8.8% |
| 55-64 · male | 7.6% |
| 45-54 · male | 9.4% |
| 65+ · unknown | 0.1% |
| 18-24 · female | 4.2% |
| 55-64 · female | 11.3% |
| 25-34 · female | 9.1% |
| 35-44 · female | 8.9% |
| 25-34 · male | 10.4% |
| 45-54 · unknown | 0.1% |
| 18-24 · unknown | 0.0% |
| 55-64 · unknown | 0.1% |
