David Roth For Idaho - US Senate Nominee US Inactive
DAVID ROTH FOR US SENATE
David Roth For Idaho - US Senate Nominee
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Ad copy
David Roth is an Idaho Democrat and the only openly gay man this year to make it to through a competitive primary and to the general election for the United States Senate. Achieving the nomination in the state best known for anti-LGBT bills is a great opportunity to send a message. But he can't do it alone. Can you chip in to help him send the message?
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 18.9/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 24.3 · 0.0 · 51.2 |
| Spend range | <USD 99 |
| Impressions | 100 – 999 |
| CPM (≈ $/1k impr) | USD 90.08 |
| Est. audience size | — |
| Days live | 1 (2022-05-29 → 2022-05-29) |
| Created | 2022-05-28 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | ID — David Roth |
| Surfaced by | “senate:David Roth” |
🧠 AI analysis
| Issue | other |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | us flag, none |
| Call to action | donate |
| Standout element | Campaign logo card set against a rainbow-colored gradient background, subtly signaling LGBTQ+ pride without being overt |
| Tactic | The ad leverages underdog narrative and identity politics to inspire national small-dollar donors by framing a Senate run in anti-LGBT Idaho as a historic opportunity to 'send a message,' creating urgency and pride-driven giving motivation. |
Where it ran (delivery by region)
| California | 100.0% |
Who saw it (delivery)
| 45-54 · unknown | 0.1% |
| 35-44 · male | 7.2% |
| 18-24 · male | 1.7% |
| 45-54 · female | 1.1% |
| 55-64 · unknown | 0.1% |
| 35-44 · female | 1.1% |
| 55-64 · male | 14.5% |
| 25-34 · male | 9.5% |
| 65+ · female | 24.3% |
| 25-34 · unknown | 0.1% |
| 65+ · male | 24.3% |
| 55-64 · female | 5.3% |
| 45-54 · male | 7.7% |
| 25-34 · female | 1.7% |
| 65+ · unknown | 0.4% |
| 18-24 · female | 0.1% |
| 35-44 · unknown | 0.6% |
