Steve Marshall For Alabama
I will be celebrating this Easter season with my church family and joy in my heart for the fact that our God sacrificed so that we could be saved. Hope you have a great Easter weekend!
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| Overall score | 32.7/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 55.8 · 0.3 · 74.6 |
| Spend range | <USD 99 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 3.96 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 2 (2022-04-15 → 2022-04-17) |
| Created | 2022-04-15 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | AL — Steve Marshall |
| Surfaced by | “senate:Steve Marshall” |
| Issue | other |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | nostalgia |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | church cross |
| Call to action | none |
| Standout element | candidate in casual pink shirt speaking directly to camera against lush green hedge, evoking approachable sincerity |
| Tactic | Authenticity-first tactic using a holiday greeting to reinforce Christian identity and cultural connection with Alabama's evangelical voter base without any hard sell. |
| Alabama | 100.0% |
| 18-24 · female | 0.1% |
| 55-64 · female | 18.6% |
| 35-44 · male | 3.3% |
| 55-64 · male | 9.8% |
| 35-44 · female | 3.7% |
| 45-54 · male | 6.8% |
| 65+ · male | 12.6% |
| 45-54 · female | 9.3% |
| 65+ · female | 32.1% |
| 35-44 · unknown | 0.0% |
| 25-34 · male | 1.8% |
| 25-34 · female | 1.0% |
| 25-34 · unknown | 0.0% |
| 45-54 · unknown | 0.1% |
| 55-64 · unknown | 0.2% |
| 18-24 · male | 0.3% |
| 65+ · unknown | 0.2% |