Mike Rounds US Inactive
ROUNDS FOR SENATE
Results matter.
Help re-elect Senator Rounds.
Ad copy
Check Out Mike's Endorsements, Ratings and Support from South Dakota Legislators.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 35.2/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 59.2 · 0.8 · 68.8 |
| Spend range | USD 100–199 |
| Impressions | 15,000 – 19,999 |
| CPM (≈ $/1k impr) | USD 8.54 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 4 (2020-05-19 → 2020-05-23) |
| Created | 2020-05-19 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | SD — Mike Rounds |
| Surfaced by | “senate:Mike Rounds” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | capitol statue |
| Call to action | learn more |
| Standout element | Bold 'WE LIKE MIKE' banner in navy blue against a red Capitol backdrop creates an instant endorsement rallying cry |
| Tactic | The ad leverages social proof by foregrounding endorsements and legislator support, using the inclusive 'we' phrasing to signal broad coalition backing and make voters feel they are joining a winning side. |
Where it ran (delivery by region)
| South Dakota | 100.0% |
Who saw it (delivery)
| 25-34 · unknown | 0.1% |
| 18-24 · male | 1.2% |
| 45-54 · unknown | 0.1% |
| 65+ · unknown | 0.5% |
| 35-44 · female | 2.0% |
| 25-34 · female | 1.0% |
| 55-64 · unknown | 0.2% |
| 45-54 · female | 4.6% |
| 55-64 · male | 11.2% |
| 18-24 · female | 0.7% |
| 55-64 · female | 12.0% |
| 65+ · male | 18.0% |
| 35-44 · male | 4.5% |
| 65+ · female | 32.1% |
| 45-54 · male | 8.0% |
| 25-34 · male | 3.7% |
| 35-44 · unknown | 0.1% |
