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Jeff Merkley US Inactive

Jeff Merkley for Oregon

ad creative

Sign the petition: tell Congress to shut down Donald Trump’s child prison camps

Team Trump is working to expand his awful prison camps for children. I recently visited a camp in Homestead, Florida. It was chilling. Don’t believe ....

Ad copy

I recently went to Homestead, Florida. There I saw the current state of Donald Trump’s prison camps for children. Don’t believe Fox News or Team Trump when they try to lie to you and spin it some other way. Prison camps. For children. That’s exactly what they are. I’ve introduced legislation in Congress to close prison camps like Homestead immediately and reunite children and families. Sign my urgent petition: tell Congress to shut down Donald Trump’s children’s prison camps.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score57.0/100
Spend / Reach / Long. / Eff.44.9 · 81.7 · 39.1 · 62.5
Spend rangeUSD 3,000–3,499
Impressions150,000 – 174,999
CPM (≈ $/1k impr)USD 20.0
Est. audience size
Days live143 (2019-03-14 → 2019-08-04)
Created2019-03-14
Creative variants1 body · 1 headline
Platforms
Languagesen
CandidateOR — Jeff Merkley
Surfaced by“senate:Jeff Merkley”

🧠 AI analysis

Issueimmigration
Framingattack opponent
Message typelist building survey
Emotional appealanger
Production tiersemi pro
Who picturednone
Symbolsnone
Call to actionsign petition
Standout elementRows of metal bunk beds in a stark warehouse-like facility with bold white-on-dark overlay text
TacticUses visceral documentary photography of detention facility paired with incendiary labeling ('prison camps for children') to provoke moral outrage and drive petition signatures, making the opponent the villain while positioning Merkley as the moral actor.

Where it ran (delivery by region)

California15.7%
New York7.6%
Florida6.4%
Texas5.0%
Illinois4.3%
Pennsylvania4.2%
Washington4.1%

Who saw it (delivery)

35-44 · female 16.6%
18-24 · female 4.3%
35-44 · unknown 0.4%
45-54 · unknown 0.2%
55-64 · unknown 0.2%
25-34 · unknown 0.5%
35-44 · male 2.3%
18-24 · male 0.6%
25-34 · male 2.0%
65+ · male 3.5%
65+ · unknown 0.3%
45-54 · male 2.5%
25-34 · female 15.8%
55-64 · female 16.4%
45-54 · female 14.4%
65+ · female 16.5%
55-64 · male 3.1%
18-24 · unknown 0.2%

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