Ben Ray Luján US Inactive
PEOPLE FOR BEN
25,000 BIRTHDAY WISHES NEEDED
Sign Nancy's card before her big day!
Ad copy
My dear friend Speaker Pelosi has a birthday coming up. As her Assistant Speaker, I want to surprise her with a card signed by 25,000 of her biggest supporters. Will you sign Nancy’s card before the big day?
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 46.3/100 |
| Spend / Reach / Long. / Eff. | 30.5 · 65.4 · 28.7 · 60.5 |
| Spend range | USD 800–899 |
| Impressions | 30,000 – 34,999 |
| CPM (≈ $/1k impr) | USD 26.14 |
| Est. audience size | — |
| Days live | 105 (2020-03-05 → 2020-06-18) |
| Created | 2020-03-05 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NM — Ben Ray Luján |
| Surfaced by | “senate:NM — Ben Ray Luján” |
🧠 AI analysis
| Issue | other |
| Framing | positive candidate |
| Message type | list building survey |
| Emotional appeal | empathy |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | sign petition |
| Standout element | Content removed notice replacing the actual ad creative |
| Tactic | A list-building tactic disguised as a personal gesture — leveraging affection for Nancy Pelosi to collect supporter emails via a birthday card sign-on, a classic low-friction engagement hook. |
Where it ran (delivery by region)
| California | 15.4% |
| Texas | 8.7% |
| New York | 8.6% |
| Washington | 6.3% |
| Colorado | 4.4% |
| Arizona | 4.2% |
| Florida | 3.8% |
Who saw it (delivery)
| 18-24 · unknown | 0.0% |
| 45-54 · female | 4.7% |
| 65+ · unknown | 0.9% |
| 25-34 · male | 0.9% |
| 35-44 · female | 1.7% |
| 65+ · female | 28.3% |
| 65+ · male | 26.4% |
| 55-64 · male | 13.5% |
| 55-64 · female | 13.7% |
| 18-24 · female | 0.2% |
| 45-54 · male | 5.7% |
| 25-34 · female | 0.7% |
| 35-44 · male | 2.0% |
| 25-34 · unknown | 0.1% |
| 18-24 · male | 0.3% |
| 35-44 · unknown | 0.1% |
| 45-54 · unknown | 0.2% |
| 55-64 · unknown | 0.4% |
