Mills for Maine
Governor Janet Mills says she's set aside $10 million to expand child care in Maine.
Gov. Mills announces $10M in funding to help expand child care in Maine
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 40.4/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 61.7 · 17.1 · 70.7 |
| Spend range | USD 100–199 |
| Impressions | 20,000 – 24,999 |
| CPM (≈ $/1k impr) | USD 6.64 |
| Est. audience size | 1,001 – 5,000 |
| Days live | 63 (2022-08-25 → 2022-10-27) |
| Created | 2022-08-25 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Janet Mills |
| Surfaced by | “senate:Janet Mills” |
| Issue | education |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | neutral |
| Production tier | unknown |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Facebook content removal notice obscuring the actual ad creative |
| Tactic | The ad leverages a gubernatorial announcement to build positive association for Janet Mills around child care funding, though the content was removed due to a disclaimer violation, rendering the persuasive creative invisible. |
| Maine | 99.2% |
| Kentucky | 0.1% |
| England | 0.1% |
| Silesian Voivodeship | 0.1% |
| Indiana | 0.1% |
| Florida | 0.0% |
| Arkansas | 0.0% |
| 55-64 · unknown | 0.0% |
| 18-24 · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
| 55-64 · male | 0.6% |
| 55-64 · female | 0.9% |
| 18-24 · male | 0.3% |
| 45-54 · male | 1.2% |
| 45-54 · female | 3.1% |
| 18-24 · female | 6.0% |
| 25-34 · male | 6.0% |
| 35-44 · female | 25.7% |
| 25-34 · female | 50.5% |
| 35-44 · male | 4.1% |
| 65+ · male | 0.3% |
| 25-34 · unknown | 0.2% |
| 65+ · female | 0.9% |