TEAM HAGERTY
Bill Hagerty stood by my Dad and now our family is standing with him.
President Trump endorsed Bill Hagerty, but he needs your help to send him to the Senate. Donate right now!
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| Overall score | 51.9/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 61.7 · 55.4 · 52.3 |
| Spend range | USD 1,500–1,999 |
| Impressions | 20,000 – 24,999 |
| CPM (≈ $/1k impr) | USD 77.76 |
| Est. audience size | — |
| Days live | 202 (2020-03-09 → 2020-09-27) |
| Created | 2020-03-09 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | TN — Bill Hagerty |
| Surfaced by | “senate:Bill Hagerty” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Donald Trump Jr. delivering a direct-to-camera endorsement against a branded Hagerty backdrop, leveraging Trump family credibility |
| Tactic | The ad deploys Trump-brand transfer by featuring Don Jr. as a surrogate, using the phrase 'Trump Conservative' as an identity badge to convert Trump loyalists into donors for Hagerty. |
| California | 10.8% |
| Texas | 8.9% |
| Florida | 7.3% |
| Tennessee | 6.5% |
| New York | 5.8% |
| Pennsylvania | 3.1% |
| Ohio | 3.1% |
| 35-44 · unknown | 0.1% |
| 45-54 · unknown | 0.2% |
| 55-64 · unknown | 0.3% |
| 25-34 · female | 0.9% |
| 25-34 · unknown | 0.0% |
| 65+ · unknown | 0.3% |
| 45-54 · female | 7.6% |
| 65+ · male | 15.4% |
| 45-54 · male | 11.3% |
| 65+ · female | 21.8% |
| 35-44 · male | 7.4% |
| 55-64 · male | 15.1% |
| 55-64 · female | 13.4% |
| 35-44 · female | 3.5% |
| 25-34 · male | 2.8% |