John Deaton for Senate Inc.
I am a U.S. Marine veteran, cancer survivor, father to three daughters, and trial attorney who's taken on the government and won. No Fear. Never Give Up. Vote for me, John Deaton, in the Republican U.S. Senate primary on September 3rd.
I am a U.S. Marine veteran, cancer survivor, father to three daughters, and trial attorney who's taken on the government and won. No Fear. Never Give Up. Vote for me, John Deaton, in the Republican U.S. Senate primary on September 3rd.
I am a U.S. Marine veteran, cancer survivor, father to three daughters, and trial attorney who's taken on the government and won. No Fear. Never Give Up. Vote for me, John Deaton, in the Republican U.S. Senate primary on September 3rd.
I am a U.S. Marine veteran, cancer survivor, father to three daughters, and trial attorney who's taken on the government and won. No Fear. Never Give Up. Vote for me, John Deaton, in the Republican U.S. Senate primary on September 3rd.
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| Overall score | 56.2/100 |
| Spend / Reach / Long. / Eff. | 43.1 Β· 99.5 Β· 5.2 Β· 76.9 |
| Spend range | USD 2,500β2,999 |
| Impressions | 900,000 β 999,999 |
| CPM (β $/1k impr) | USD 2.89 |
| Est. audience size | 500,001 β 1,000,000 |
| Days live | 20 (2024-08-08 β 2024-08-28) |
| Created | 2024-08-08 |
| Creative variants | 2 body Β· 2 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA β John Deaton |
| Surfaced by | βsenate:John Deatonβ |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate, veterans military |
| Symbols | military |
| Call to action | vote |
| Standout element | Intense direct gaze from a bald, bearded candidate in all black against a dark background projects steely toughness |
| Tactic | The ad stacks multiple resilience credentials β Marine, cancer survivor, courtroom fighter β to build an underdog hero narrative that appeals to anti-establishment Republican primary voters. |
| Massachusetts | 100.0% |
| 55-64 Β· male | 31.1% |
| 45-54 Β· male | 32.2% |
| 35-44 Β· male | 18.4% |
| 65+ Β· male | 18.3% |