Office of Congresswoman Julia Letlow
As a former educator, Congresswoman Julia Letlow knows that students learn better when they are able to participate in-person and interact with their peers and teachers, and not reduced to just a face on a screen. That’s why she’s supporting legislation in Congress to keep our schools open and fighting for Louisiana families. FOLLOW to keep up with her work in Washington.
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| Overall score | 45.9/100 |
| Spend / Reach / Long. / Eff. | 31.7 · 80.0 · 1.4 · 70.4 |
| Spend range | USD 900–999 |
| Impressions | 125,000 – 149,999 |
| CPM (≈ $/1k impr) | USD 6.91 |
| Est. audience size | — |
| Days live | 6 (2022-01-14 → 2022-01-20) |
| Created | 2022-01-14 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | LA — Julia Letlow |
| Surfaced by | “senate:Julia Letlow” |
| Issue | education |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | empathy |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | capitol statue |
| Call to action | none |
| Standout element | Lower-third chyron identifying candidate by name and party on the House floor, mimicking broadcast news credibility |
| Tactic | Leverages Letlow's educator background to build authentic credibility on school reopening, using an official congressional floor setting to project authority and seriousness. |
| Louisiana | 100.0% |
| 35-44 · unknown | 0.2% |
| 45-54 · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
| 25-34 · female | 7.4% |
| 45-54 · male | 7.1% |
| 65+ · male | 5.1% |
| 65+ · female | 12.1% |
| 55-64 · male | 6.1% |
| 55-64 · female | 14.2% |
| 35-44 · male | 8.0% |
| 35-44 · female | 20.3% |
| 45-54 · female | 15.8% |
| 25-34 · male | 3.1% |
| 65+ · unknown | 0.1% |
| 25-34 · unknown | 0.1% |