John Deaton for US Senate US Inactive
John Deaton for Senate Inc.
John Deaton for US Senate
Ad copy
I am a U.S. Marine veteran, cancer survivor, father to three daughters, and trial attorney who's taken on the government and won. No Fear. Never Give Up. Vote for me, John Deaton, in the Republican U.S. Senate primary on September 3rd.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 38.9/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 65.4 · 1.1 · 65.2 |
| Spend range | USD 400–499 |
| Impressions | 30,000 – 34,999 |
| CPM (≈ $/1k impr) | USD 13.83 |
| Est. audience size | — |
| Days live | 5 (2024-08-23 → 2024-08-28) |
| Created | 2024-08-23 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | MA — John Deaton |
| Surfaced by | “senate:John Deaton” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate, diverse crowd |
| Symbols | military |
| Call to action | vote |
| Standout element | Warm candid handshake moment showing candidate engaging directly with a voter of color, projecting approachability |
| Tactic | The ad stacks biography credentials (Marine, cancer survivor, father, trial attorney) to build a resilient underdog persona, reinforced by a genuine human-connection photo that makes the 'No Fear. Never Give Up.' tagline viscerally believable. |
Where it ran (delivery by region)
| Massachusetts | 100.0% |
Who saw it (delivery)
| 65+ · male | 29.6% |
| 45-54 · male | 21.5% |
| 35-44 · male | 14.3% |
| 55-64 · male | 30.3% |
| 25-34 · male | 4.3% |
