Chuck Morse for NH
NH State Senate President and small business owner.
DEFEND not Defund!
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 19.3/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 24.3 Β· 1.7 Β· 51.2 |
| Spend range | <USD 99 |
| Impressions | 100 β 999 |
| CPM (β $/1k impr) | USD 90.08 |
| Est. audience size | 10,001 β 50,000 |
| Days live | 7 (2021-07-30 β 2021-08-06) |
| Created | 2021-07-30 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | |
| Languages | en |
| Candidate | NH β Chuck Morse |
| Surfaced by | βsenate:Chuck Morseβ |
| Issue | crime safety |
| Framing | positive candidate |
| Message type | list building survey |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate, police |
| Symbols | us flag, none |
| Call to action | survey poll |
| Standout element | thumbs up/thumbs down engagement buttons embedded in the ad image to simulate a poll |
| Tactic | The ad uses a binary survey mechanic ('Do you agree?') to drive engagement and list-building while reinforcing Morse's pro-police stance with the 'DEFEND not Defund' slogan and a candidate photo holding an 'I Back the Badge' sign. |
| New Hampshire | 100.0% |
| 18-24 Β· female | 0.3% |
| 25-34 Β· unknown | 0.6% |
| 65+ Β· male | 13.0% |
| 45-54 Β· female | 8.2% |
| 65+ Β· female | 16.6% |
| 25-34 Β· female | 0.9% |
| 55-64 Β· male | 16.3% |
| 55-64 Β· female | 12.1% |
| 45-54 Β· male | 12.1% |
| 35-44 Β· male | 7.3% |
| 25-34 Β· male | 9.1% |
| 35-44 Β· female | 2.7% |
| 18-24 Β· male | 0.9% |