Wiley Nickel for North Carolina
I want to know what you care about.
As your State Senator I want to know what you care about. Click the link and let me know your top issues.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 40.9/100 |
| Spend / Reach / Long. / Eff. | 29.2 · 65.4 · 7.4 · 61.4 |
| Spend range | USD 700–799 |
| Impressions | 30,000 – 34,999 |
| CPM (≈ $/1k impr) | USD 23.06 |
| Est. audience size | — |
| Days live | 28 (2019-11-21 → 2019-12-19) |
| Created | 2019-11-21 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Wiley Nickel |
| Surfaced by | “senate:Wiley Nickel” |
| Issue | other |
| Framing | positive candidate |
| Message type | list building survey |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | survey poll |
| Standout element | Candidate speaking directly to camera in casual home setting, projecting approachable accessibility |
| Tactic | Classic constituent-listening tactic using a personal video appeal to build the email list while framing the senator as responsive and constituent-focused. |
| North Carolina | 89.9% |
| Florida | 0.8% |
| Texas | 0.8% |
| California | 0.8% |
| Virginia | 0.7% |
| New York | 0.6% |
| Georgia | 0.6% |
| 18-24 · unknown | 0.0% |
| 18-24 · male | 2.1% |
| 65+ · female | 8.4% |
| 65+ · male | 3.9% |
| 18-24 · female | 2.9% |
| 45-54 · male | 8.7% |
| 25-34 · female | 10.7% |
| 35-44 · female | 15.4% |
| 55-64 · male | 5.8% |
| 55-64 · unknown | 0.2% |
| 25-34 · male | 6.5% |
| 35-44 · male | 8.3% |
| 55-64 · female | 10.9% |
| 45-54 · female | 15.3% |
| 65+ · unknown | 0.1% |
| 45-54 · unknown | 0.3% |
| 35-44 · unknown | 0.3% |
| 25-34 · unknown | 0.2% |