COSTELLO FOR SENATE
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| Overall score | 23.4/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 34.4 · 0.6 · 58.7 |
| Spend range | <USD 99 |
| Impressions | 1,000 – 1,999 |
| CPM (≈ $/1k impr) | USD 33.01 |
| Est. audience size | — |
| Days live | 3 (2024-07-31 → 2024-08-03) |
| Created | 2024-07-31 |
| Creative variants | 0 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | ME — David Costello |
| Surfaced by | “senate:David Costello” |
| Issue | other |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | donate |
| Standout element | Bold white candidate name on flat blue background mimicking a yard sign or bumper sticker aesthetic |
| Tactic | A minimalist name-ID awareness play that pairs a simple 'Real Change and Progress' tagline with a donate CTA to build brand recognition while capturing early-funnel supporters. |
| California | 9.6% |
| New York | 7.6% |
| Texas | 5.8% |
| Pennsylvania | 5.1% |
| Florida | 4.6% |
| North Carolina | 4.4% |
| Ohio | 4.2% |
| 25-34 · unknown | 0.1% |
| 45-54 · female | 1.5% |
| 55-64 · unknown | 0.3% |
| 25-34 · female | 0.6% |
| 35-44 · unknown | 0.1% |
| 65+ · female | 53.1% |
| 55-64 · male | 5.3% |
| 25-34 · male | 1.0% |
| 55-64 · female | 9.2% |
| 35-44 · female | 0.9% |
| 65+ · unknown | 0.5% |
| 65+ · male | 23.3% |
| 45-54 · male | 1.9% |
| 35-44 · male | 0.8% |
| 18-24 · female | 0.1% |
| 18-24 · male | 1.3% |
| 45-54 · unknown | 0.1% |