📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Joshua Smith for Galloway School Board US Inactive

Joshua Smith for Galloway School Board

ad creative

Ad copy

I'm running for the Galloway Board of Education. I currently have a daughter in high school, a son in first grade, and another son who will be starting kindergarten next year. After seeing what the children in our area are dealing with every day, I decided to run for Galloway School Board. It is my goal to ensure that our schools are safe, all children feel like they belong, their mental health needs are met, and parents are more involved. Keeping our schools fiscally responsible and transparent is also very important to me. If you have any questions please feel free to message me. Be sure to follow my facebook page and share it with your friends! You can find more information about me on my website. https://m.facebook.com/smith4boe/ www.smith4boe.com

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score29.9/100
Spend / Reach / Long. / Eff.0.0 · 45.5 · 7.2 · 67.0
Spend range<USD 99
Impressions4,000 – 4,999
CPM (≈ $/1k impr)USD 11.0
Est. audience size100,001 – 500,000
Days live27 (2022-10-16 → 2022-11-12)
Created2022-10-15
Creative variants1 body · 0 headline
Platformsfacebook
Languagesen
CandidateIA — Joshua Smith
Surfaced by“senate:Joshua Smith”

🧠 AI analysis

Issueeducation
Framingpositive candidate
Message typeawareness
Emotional appealempathy
Production tiersemi pro
Who picturedcandidate, family children
Symbolsfamily, farm rural
Call to actionnone
Standout elementwarm autumn family portrait in front of a rustic fence and historic building, humanizing the candidate through his own children
TacticThe ad uses a relatable parent-with-family photo and personal storytelling to build trust and emotional connection with local voters, positioning Smith as a community-invested insider rather than a politician.

Where it ran (delivery by region)

New Jersey100.0%

Who saw it (delivery)

55-64 · unknown 0.1%
45-54 · female 16.2%
25-34 · unknown 0.2%
35-44 · unknown 0.3%
18-24 · male 0.6%
65+ · female 7.2%
18-24 · female 0.7%
65+ · male 3.9%
35-44 · female 19.8%
65+ · unknown 0.1%
55-64 · female 12.1%
25-34 · female 10.6%
35-44 · male 8.9%
25-34 · male 4.5%
55-64 · male 5.4%
45-54 · male 9.1%
18-24 · unknown 0.1%
45-54 · unknown 0.1%

Similar ads (same issue, matching framing or emotional appeal)

Jon Ossoff
GA — Jon Ossoff 10d live
Julia Letlow
LA — Julia Letlow 9d live
Mark Warner VA
VA — Mark Warner 18d live
James Talarico
TX — James Talarico 5d live
Tom Cotton
AR — Tom Cotton 8d live
Janet Mills
ME — Janet Mills 16d live
Congresswoman Julia Letlow
LA — Julia Letlow 28d live
Julia Letlow
LA — Julia Letlow 23d live