📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Shrewsbury for U.S. Senate US Inactive

SHREWSBURY FOR SENATE

ad creative

Vote Shrewsbury May 14

West Virginia deserves a Senator who will put people first. Together we can send Zach Shrewsbury to Washington, DC to represent our interest over corporate interests.

Ad copy

My name is Zach Shrewsbury. I am a lifelong West Virginian. Like so many here in West Virginia I have experienced struggle, and I have seen heartbreak. Now, I'm running to replace Joe Manchin and keep West Virginia's Senate seat blue. Early voting starts 5/1, and the Democratic Primary is May 14th. Join us and learn more: shrewsburyforsenate.com

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score48.1/100
Spend / Reach / Long. / Eff.38.3 · 81.7 · 5.2 · 67.1
Spend rangeUSD 1,500–1,999
Impressions150,000 – 174,999
CPM (≈ $/1k impr)USD 10.77
Est. audience size50,001 – 100,000
Days live20 (2024-04-25 → 2024-05-15)
Created2024-04-25
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateWV — Zachary Shrewsbury
Surfaced by“senate:Zachary Shrewsbury”

🧠 AI analysis

Issuecandidate character bio
Framingpositive candidate
Message typepersuasion
Emotional appealempathy
Production tierunknown
Who picturednone
Symbolsnone
Call to actionvote
Standout elementBlank white image with no visual content — ad relies entirely on copy
TacticThe ad leans on personal relatability and shared struggle to build an emotional connection with working-class West Virginians, asking them to keep the Senate seat Democratic.

Where it ran (delivery by region)

West Virginia90.9%
Ohio0.9%
Virginia0.8%
Pennsylvania0.7%
Florida0.6%
North Carolina0.5%
Maryland0.5%

Who saw it (delivery)

45-54 · unknown 0.1%
65+ · male 11.8%
18-24 · unknown 0.0%
35-44 · female 9.3%
25-34 · female 6.0%
35-44 · male 5.7%
65+ · female 22.0%
18-24 · female 1.8%
55-64 · female 12.9%
65+ · unknown 0.2%
55-64 · male 7.4%
25-34 · male 4.2%
25-34 · unknown 0.1%
18-24 · male 0.9%
45-54 · male 6.6%
45-54 · female 10.8%
35-44 · unknown 0.1%
55-64 · unknown 0.1%

Similar ads (same issue, matching framing or emotional appeal)

Graham Platner
ME — Graham Platner 118d live
Graham Platner
ME — Graham Platner 57d live
Peggy Flanagan
MN — Peggy Flanagan 175d live
Ty Pinkins for Mississippi
MS — Ty Pinkins 188d live
John Deaton for US Senate
MA — John Deaton 52d live
Colin Allred
TX — Colin Allred 34d live
Mary Peltola
AK — Mary Peltola 41d live
James Talarico
TX — James Talarico 25d live