πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Sherrod Brown US Inactive

FRIENDS OF SHERROD BROWN

ad creative

Supporting Ohio Law Enforcement

Supporting Ohio Law Enforcement

Ad copy

Ohio law enforcement officers know who has their back in the fight against the opioid epidemic. Sherrod Brown sponsored the law signed by President Trump to take on drug traffickers and keep Ohio safe.
Ohio law enforcement officers know who has their back in the fight against the opioid epidemic. Sherrod Brown sponsored the law signed by President Trump to take on drug traffickers and keep Ohio safe.

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score55.7/100
Spend / Reach / Long. / Eff.52.4 Β· 94.0 Β· 9.9 Β· 66.4
Spend rangeUSD 6,000–6,999
Impressions500,000 – 599,999
CPM (β‰ˆ $/1k impr)USD 11.82
Est. audience size100,001 – 500,000
Days live37 (2024-05-23 β†’ 2024-06-29)
Created2024-05-23
Creative variants2 body Β· 2 headline
Platformsfacebook, instagram
Languagesβ€”
CandidateOH β€” Sherrod Brown
Surfaced byβ€œsenate:Sherrod Brown”

🧠 AI analysis

Issuecrime safety
Framingpositive candidate
Message typepersuasion
Emotional appealpride
Production tierprofessional
Who picturedcandidate, police
Symbolsnone
Call to actionlearn more
Standout elementCandidate flanked by uniformed police officers in the snow with a Tribune headline overlay citing bipartisan legislative achievement
TacticThe ad uses bipartisan credibility β€” invoking Trump signing Brown's bill β€” combined with law enforcement imagery to appeal to moderate and conservative Ohio voters by positioning Brown as a tough-on-crime, results-driven legislator who crosses party lines.

Where it ran (delivery by region)

Ohio100.0%
Unknown0.0%

Who saw it (delivery)

55-64 Β· unknown 0.0%
25-34 Β· male 10.4%
65+ Β· unknown 0.0%
35-44 Β· unknown 0.1%
45-54 Β· female 9.2%
35-44 Β· female 11.6%
65+ Β· male 4.7%
55-64 Β· male 6.7%
18-24 Β· female 6.4%
45-54 Β· unknown 0.1%
45-54 Β· male 8.6%
18-24 Β· male 3.3%
65+ Β· female 6.7%
25-34 Β· female 14.4%
55-64 Β· female 7.1%
35-44 Β· male 10.5%
25-34 Β· unknown 0.1%
18-24 Β· unknown 0.1%

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