FRIENDS OF SHERROD BROWN
Ohio law enforcement officers know who has their back in the fight against the opioid epidemic. Sherrod Brown sponsored the law signed by President Trump to take on drug traffickers and keep Ohio safe.
Ohio law enforcement officers know who has their back in the fight against the opioid epidemic. Sherrod Brown sponsored the law signed by President Trump to take on drug traffickers and keep Ohio safe.
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| Overall score | 55.7/100 |
| Spend / Reach / Long. / Eff. | 52.4 Β· 94.0 Β· 9.9 Β· 66.4 |
| Spend range | USD 6,000β6,999 |
| Impressions | 500,000 β 599,999 |
| CPM (β $/1k impr) | USD 11.82 |
| Est. audience size | 100,001 β 500,000 |
| Days live | 37 (2024-05-23 β 2024-06-29) |
| Created | 2024-05-23 |
| Creative variants | 2 body Β· 2 headline |
| Platforms | facebook, instagram |
| Languages | β |
| Candidate | OH β Sherrod Brown |
| Surfaced by | βsenate:Sherrod Brownβ |
| Issue | crime safety |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | candidate, police |
| Symbols | none |
| Call to action | learn more |
| Standout element | Candidate flanked by uniformed police officers in the snow with a Tribune headline overlay citing bipartisan legislative achievement |
| Tactic | The ad uses bipartisan credibility β invoking Trump signing Brown's bill β combined with law enforcement imagery to appeal to moderate and conservative Ohio voters by positioning Brown as a tough-on-crime, results-driven legislator who crosses party lines. |
| Ohio | 100.0% |
| Unknown | 0.0% |
| 55-64 Β· unknown | 0.0% |
| 25-34 Β· male | 10.4% |
| 65+ Β· unknown | 0.0% |
| 35-44 Β· unknown | 0.1% |
| 45-54 Β· female | 9.2% |
| 35-44 Β· female | 11.6% |
| 65+ Β· male | 4.7% |
| 55-64 Β· male | 6.7% |
| 18-24 Β· female | 6.4% |
| 45-54 Β· unknown | 0.1% |
| 45-54 Β· male | 8.6% |
| 18-24 Β· male | 3.3% |
| 65+ Β· female | 6.7% |
| 25-34 Β· female | 14.4% |
| 55-64 Β· female | 7.1% |
| 35-44 Β· male | 10.5% |
| 25-34 Β· unknown | 0.1% |
| 18-24 Β· unknown | 0.1% |