Friends of Tom Willis
Come meet Tom Willis, candidate for District 15 of the WV State Senate, will be at the Main Street Grill in Romney, WV. 111 Heritage Cir. Romney, WV
Come meet Tom Willis, candidate for District 15 of the WV State Senate, will be at the Main Street Grill in Romney, WV. 111 Heritage Cir. Romney, WV
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 25.7/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 39.6 Β· 0.6 Β· 62.6 |
| Spend range | <USD 99 |
| Impressions | 2,000 β 2,999 |
| CPM (β $/1k impr) | USD 19.8 |
| Est. audience size | 100,001 β 500,000 |
| Days live | 3 (2024-04-25 β 2024-04-28) |
| Created | 2024-04-25 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | |
| Languages | β |
| Candidate | WV β Tom Willis |
| Surfaced by | βsenate:Tom Willisβ |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | gotv mobilization |
| Emotional appeal | empathy |
| Production tier | diy amateur |
| Who pictured | candidate, family children, diverse crowd |
| Symbols | none |
| Call to action | none |
| Standout element | Group of supporters holding Tom Willis campaign signs in front of a branded campaign van on a small-town street |
| Tactic | Grassroots community event invitation using an authentic, unpolished group photo to build local trust and personal accessibility with small-town voters. |
| West Virginia | 93.2% |
| Maryland | 6.5% |
| Virginia | 0.3% |
| 35-44 Β· unknown | 0.1% |
| 25-34 Β· male | 0.9% |
| 45-54 Β· unknown | 0.1% |
| 55-64 Β· male | 15.4% |
| 55-64 Β· female | 14.1% |
| 45-54 Β· male | 8.4% |
| 65+ Β· female | 20.8% |
| 35-44 Β· female | 5.2% |
| 45-54 Β· female | 8.3% |
| 35-44 Β· male | 4.5% |
| 65+ Β· male | 21.2% |
| 25-34 Β· female | 0.8% |
| 65+ Β· unknown | 0.3% |