KANSANS FOR MARSHALL
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| Overall score | 41.9/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 69.3 · 3.0 · 60.4 |
| Spend range | USD 1,000–1,499 |
| Impressions | 45,000 – 49,999 |
| CPM (≈ $/1k impr) | USD 26.31 |
| Est. audience size | — |
| Days live | 12 (2020-01-14 → 2020-01-26) |
| Created | 2020-01-13 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KS — Roger Marshall |
| Surfaced by | “senate:KS — Roger Marshall” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate, family children |
| Symbols | farm rural |
| Call to action | donate |
| Standout element | Candidate walking hand-in-hand with spouse along a rural Kansas creek, evoking down-home authenticity |
| Tactic | Leverages the powerful credibility of beloved Kansas icon Bob Dole's endorsement to drive small-dollar donations and build campaign momentum. |
| Kansas | 100.0% |
| 25-34 · unknown | 0.0% |
| 18-24 · male | 0.5% |
| 25-34 · female | 1.5% |
| 35-44 · female | 2.5% |
| 55-64 · unknown | 0.3% |
| 35-44 · unknown | 0.0% |
| 45-54 · unknown | 0.1% |
| 65+ · unknown | 0.4% |
| 45-54 · male | 5.2% |
| 55-64 · female | 17.7% |
| 25-34 · male | 1.7% |
| 45-54 · female | 6.2% |
| 65+ · female | 33.1% |
| 55-64 · male | 10.9% |
| 65+ · male | 17.3% |
| 35-44 · male | 2.1% |
| 18-24 · female | 0.6% |