Steve Marshall US Inactive
Steve Marshall For Alabama
On this National Sanctity of Life Day, I am proud to stand for all life and will continue to do so strongly.
Ad copy
On this National Sanctity of Life Day, I am proud to stand for all life and will continue to do so strongly.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 35.8/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 59.2 · 1.4 · 65.0 |
| Spend range | USD 200–299 |
| Impressions | 15,000 – 19,999 |
| CPM (≈ $/1k impr) | USD 14.26 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 6 (2022-01-22 → 2022-01-28) |
| Created | 2022-01-22 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | AL — Steve Marshall |
| Surfaced by | “senate:Steve Marshall” |
🧠 AI analysis
| Issue | abortion |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | pride |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | direct-to-camera low-production video creating an intimate, sincere personal pledge |
| Tactic | The ad uses a solemn holiday peg (National Sanctity of Life Day) to signal unwavering pro-life commitment through a personal, direct address that builds trust and loyalty among base voters. |
Where it ran (delivery by region)
| Alabama | 100.0% |
Who saw it (delivery)
| 35-44 · unknown | 0.1% |
| 25-34 · male | 4.4% |
| 35-44 · female | 8.5% |
| 65+ · male | 7.6% |
| 45-54 · female | 13.3% |
| 65+ · female | 18.6% |
| 55-64 · male | 8.4% |
| 55-64 · female | 16.4% |
| 18-24 · male | 1.1% |
| 18-24 · unknown | 0.0% |
| 35-44 · male | 6.4% |
| 45-54 · male | 8.6% |
| 65+ · unknown | 0.2% |
| 25-34 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 18-24 · female | 1.2% |
| 55-64 · unknown | 0.2% |
| 25-34 · female | 4.9% |
