John Shulli US Inactive
SHULLI FOR SENATE
Ad copy
It's time for a New Day for Delaware. Support our non-establishment movement to Victory!
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 41.2/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 70.7 · 1.4 · 69.2 |
| Spend range | USD 400–499 |
| Impressions | 50,000 – 59,999 |
| CPM (≈ $/1k impr) | USD 8.17 |
| Est. audience size | — |
| Days live | 6 (2026-06-05 → 2026-06-11) |
| Created | 2026-06-05 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | DE — John Shulli |
| Surfaced by | “senate:John Shulli” |
🧠 AI analysis
| Issue | other |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | us flag |
| Call to action | learn more |
| Standout element | bold red banner with white italic text 'New Day for Delaware' overlaid directly on the candidate's chest, paired with green-highlighted name for visual pop |
| Tactic | The ad uses an 'outsider insurgent' framing — speaking directly to camera in a home office setting with a US flag — to signal authenticity and anti-establishment credibility while the bold graphic text reinforces the campaign slogan as a rallying cry. |
Where it ran (delivery by region)
| Texas | 64.2% |
| Florida | 17.8% |
| New Jersey | 8.1% |
| Maryland | 3.6% |
| Delaware | 3.4% |
| Washington, District of Columbia | 1.1% |
| Virginia | 1.0% |
Who saw it (delivery)
| 18-24 · female | 0.1% |
| 45-54 · male | 12.5% |
| 65+ · male | 20.3% |
| 65+ · female | 18.5% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 16.1% |
| 55-64 · female | 9.2% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 5.0% |
| 18-24 · male | 0.8% |
| 35-44 · unknown | 0.0% |
| 35-44 · male | 8.8% |
| 35-44 · female | 2.7% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 4.3% |
| 25-34 · female | 1.3% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.1% |
