Shelley Moore Capito US Inactive
Capito for West Virginia
Ad copy
West Virginia is more than my home; it is the heart of every decision I make while serving you in the U.S. Senate. I’ve been proud to champion President Trump's America First agenda because I know it helps when West Virginia taxpayers keep more of their hard-earned money, communities are kept safe because our border is closed, and our economy is strong. I’ve never been in a better position to keep fighting and delivering for West Virginia, and I am ready to keep getting the job done.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 49.0/100 |
| Spend / Reach / Long. / Eff. | 41.0 · 85.0 · 2.2 · 67.7 |
| Spend range | USD 2,000–2,499 |
| Impressions | 200,000 – 249,999 |
| CPM (≈ $/1k impr) | USD 10.0 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 9 (2026-04-30 → 2026-05-09) |
| Created | 2026-04-30 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV — Shelley Capito |
| Surfaced by | “senate:Shelley Capito” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | us flag |
| Call to action | none |
| Standout element | Capito shaking hands with President Trump in an official setting, visually anchoring her to his brand |
| Tactic | The ad leverages borrowed credibility from Trump's popularity in West Virginia by showcasing a warm handshake photo, using alignment with the America First agenda as the core persuasion tactic to reinforce incumbency strength. |
Where it ran (delivery by region)
| West Virginia | 100.0% |
Who saw it (delivery)
| 35-44 · female | 7.2% |
| 35-44 · male | 8.6% |
| 35-44 · unknown | 0.1% |
| 45-54 · female | 8.7% |
| 45-54 · male | 9.1% |
| 45-54 · unknown | 0.1% |
| 55-64 · female | 13.1% |
| 55-64 · male | 10.9% |
| 55-64 · unknown | 0.1% |
| 65+ · female | 25.9% |
| 65+ · male | 16.1% |
| 65+ · unknown | 0.2% |
