WAHLS FOR IOWA
Fifteen years ago, Zach Wahls gave a speech about love, family, and equality that changed his life. Today, he’s running for U.S. Senate to bring that same courage to Washington. If you believe in leadership grounded in compassion and real values, chip in $5 or whatever you can to help power this movement.
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| Overall score | 51.4/100 |
| Spend / Reach / Long. / Eff. | 59.4 · 87.0 · 2.8 · 56.4 |
| Spend range | USD 10,000–14,999 |
| Impressions | 250,000 – 299,999 |
| CPM (≈ $/1k impr) | USD 45.45 |
| Est. audience size | — |
| Days live | 11 (2026-01-23 → 2026-02-03) |
| Created | 2026-01-22 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IA — Zach Wahls |
| Surfaced by | “senate:Zach Wahls” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | family |
| Call to action | donate |
| Standout element | Black video thumbnail with a lone play button evoking anticipation of a historic personal speech moment |
| Tactic | The ad leverages a real biographical milestone — Wahls' viral 2011 Iowa speech on same-sex families — as an origin story to build emotional credibility and justify a small-dollar fundraising ask. |
| California | 12.5% |
| Iowa | 8.2% |
| New York | 5.6% |
| Florida | 5.6% |
| Texas | 5.5% |
| Illinois | 4.6% |
| Minnesota | 3.8% |
| 18-24 · female | 0.3% |
| 45-54 · male | 5.8% |
| 65+ · male | 11.2% |
| 65+ · female | 21.6% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 7.4% |
| 55-64 · female | 14.2% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 13.0% |
| 18-24 · male | 0.3% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 6.2% |
| 35-44 · female | 12.1% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 2.5% |
| 25-34 · female | 4.1% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.4% |