Wiley Nickel US Inactive
Wiley for Wake
Vote Wiley Nickel for Wake County.
Ad copy
Wiley learned working for President Obama that real leaders don’t just talk about change — they fight for it.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 50.7/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 88.7 · 3.6 · 72.3 |
| Spend range | USD 1,500–1,999 |
| Impressions | 300,000 – 349,999 |
| CPM (≈ $/1k impr) | USD 5.38 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 14 (2026-02-03 → 2026-02-17) |
| Created | 2026-02-02 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Wiley Nickel |
| Surfaced by | “senate:Wiley Nickel” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | vote |
| Standout element | Candidate standing alongside President Obama, lending presidential credibility and implied endorsement |
| Tactic | The ad borrows Obama's iconic brand to elevate Nickel's credibility, using association with a beloved Democratic figure to signal trustworthiness and progressive values to the target base. |
Where it ran (delivery by region)
| North Carolina | 88.6% |
| Florida | 1.1% |
| Virginia | 1.0% |
| New York | 0.8% |
| Texas | 0.8% |
| California | 0.8% |
| Georgia | 0.6% |
Who saw it (delivery)
| 18-24 · female | 2.3% |
| 45-54 · male | 8.5% |
| 65+ · male | 7.1% |
| 65+ · female | 10.7% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 7.5% |
| 55-64 · female | 9.6% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 12.9% |
| 18-24 · male | 1.5% |
| 35-44 · unknown | 0.3% |
| 35-44 · male | 8.7% |
| 35-44 · female | 12.9% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 6.7% |
| 25-34 · female | 10.5% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.2% |
