James Patrick Schmidt for Moline Alderman-at-Large US Inactive
Friends of James Patrick Schmidt
Endorsements: Moline City Council
Today, we continue our endorsements leading up to the April 6 municipal elections in Illinois.
Ad copy
Governing takes more than balancing the budget by cutting services and support for our staff. I believe Moline needs a positive vision for building our city up with calm leadership and creative solutions. I’m honored the Dispatch-Argus and The Quad-City Times agreed and decided to endorse me for the April 6 election! “We like Schmidt in this race. We see him as an optimistic voice. We think he understands the need to build the tax base with support for small business. We also believe his background, as a former journalist, will make him an advocate for transparency. That would be our expectation, anyway. For these reasons, we endorse James Patrick Schmidt.”
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 25.8/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 39.6 · 1.1 · 62.6 |
| Spend range | <USD 99 |
| Impressions | 2,000 – 2,999 |
| CPM (≈ $/1k impr) | USD 19.8 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 5 (2021-03-19 → 2021-03-24) |
| Created | 2021-03-19 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | KS — Patrick Schmidt |
| Surfaced by | “senate:Patrick Schmidt” |
🧠 AI analysis
| Issue | other |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | capitol statue |
| Call to action | vote |
| Standout element | Newspaper endorsement screenshot from QCTimes.com lending third-party credibility to the candidate |
| Tactic | The ad leverages dual newspaper endorsements as borrowed credibility to validate the candidate's 'calm leadership' contrast message against budget-cutting opponents. |
Where it ran (delivery by region)
| Illinois | 99.6% |
| Iowa | 0.4% |
Who saw it (delivery)
| 35-44 · unknown | 0.1% |
| 55-64 · female | 14.3% |
| 18-24 · unknown | 0.1% |
| 65+ · male | 13.0% |
| 25-34 · female | 1.8% |
| 65+ · female | 22.0% |
| 45-54 · male | 9.9% |
| 25-34 · male | 3.5% |
| 55-64 · male | 13.6% |
| 45-54 · unknown | 0.1% |
| 35-44 · male | 7.6% |
| 35-44 · female | 4.2% |
| 45-54 · female | 7.7% |
| 18-24 · male | 1.2% |
| 55-64 · unknown | 0.2% |
| 18-24 · female | 0.4% |
| 25-34 · unknown | 0.1% |
| 65+ · unknown | 0.3% |
