TODD ACHILLES FOR IDAHO
I'm running to build a better Idaho.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 36.8/100 |
| Spend / Reach / Long. / Eff. | 25.8 · 55.8 · 8.8 · 56.6 |
| Spend range | USD 500–599 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 43.96 |
| Est. audience size | 1,001 – 5,000 |
| Days live | 33 (2024-10-04 → 2024-11-06) |
| Created | 2024-10-04 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ID — Todd Achilles |
| Surfaced by | “senate:Todd Achilles” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | farm rural |
| Call to action | vote |
| Standout element | candidate leaning on a shovel beside a weathered red barn, evoking honest rural labor |
| Tactic | The candidate positions himself as a hardworking, salt-of-the-earth Idahoan through rustic imagery and a simple aspirational tagline, building trust through authenticity rather than policy. |
| Idaho | 77.8% |
| Washington | 2.7% |
| California | 2.7% |
| Virginia | 1.6% |
| New York | 1.2% |
| Texas | 1.1% |
| Oregon | 1.0% |
| 18-24 · female | 1.9% |
| 45-54 · male | 6.6% |
| 65+ · male | 9.8% |
| 65+ · female | 22.4% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 6.0% |
| 55-64 · female | 11.1% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 10.3% |
| 18-24 · male | 1.3% |
| 35-44 · unknown | 0.4% |
| 35-44 · male | 6.8% |
| 35-44 · female | 10.0% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 5.4% |
| 25-34 · female | 6.9% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.5% |