Tom Willis WV US Inactive
Friends of Tom Willis
Ad copy
We steered off the campaign trail and snuck in some fishing, so windy this morning!
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 35.4/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 55.8 · 7.4 · 66.3 |
| Spend range | USD 100–199 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 11.96 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 28 (2024-04-16 → 2024-05-14) |
| Created | 2024-04-16 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | WV — Tom Willis |
| Surfaced by | “senate:Tom Willis” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | nostalgia |
| Production tier | diy amateur |
| Who pictured | candidate, family children |
| Symbols | farm rural |
| Call to action | none |
| Standout element | Candidate fishing with a child at a calm rural pond, projecting everyday authenticity |
| Tactic | The ad uses a casual, unpolished slice-of-life moment to humanize the candidate as a relatable, ordinary West Virginian who takes breaks from campaigning to fish with family. |
Where it ran (delivery by region)
| West Virginia | 85.0% |
| Maryland | 14.0% |
| Virginia | 1.0% |
Who saw it (delivery)
| 55-64 · unknown | 0.0% |
| 45-54 · unknown | 0.1% |
| 25-34 · unknown | 0.1% |
| 65+ · unknown | 0.2% |
| 35-44 · unknown | 0.2% |
| 55-64 · female | 9.1% |
| 25-34 · male | 3.8% |
| 45-54 · female | 5.5% |
| 35-44 · female | 4.2% |
| 25-34 · female | 0.9% |
| 45-54 · male | 16.0% |
| 35-44 · male | 14.3% |
| 55-64 · male | 18.8% |
| 65+ · male | 14.9% |
| 65+ · female | 12.2% |
