John Deaton for US Senate US Inactive
JOHN DEATON FOR SENATE INC.
Ad copy
This is not a moment for stale leadership. The challenges facing Massachusetts are getting more complex, moving faster, and hitting harder. We need people in office who are built for what’s next, not comfortable with what’s been.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 36.4/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 61.7 · 1.1 · 70.7 |
| Spend range | USD 100–199 |
| Impressions | 20,000 – 24,999 |
| CPM (≈ $/1k impr) | USD 6.64 |
| Est. audience size | — |
| Days live | 5 (2026-03-15 → 2026-03-20) |
| Created | 2026-03-15 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA — John Deaton |
| Surfaced by | “senate:John Deaton” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate, opponent |
| Symbols | us flag |
| Call to action | none |
| Standout element | Bold red 'Markey' logo card implying a fading, outdated political brand against a dark red backdrop |
| Tactic | The ad uses a contrast framing tactic — positioning Markey as 'stale leadership' while Deaton's podcast-style 'Hard Truth' visual signals authenticity and forward-looking energy. |
Where it ran (delivery by region)
| Massachusetts | 100.0% |
Who saw it (delivery)
| 25-34 · female | 0.3% |
| 25-34 · male | 7.6% |
| 25-34 · unknown | 0.0% |
| 35-44 · female | 1.5% |
| 35-44 · male | 21.6% |
| 35-44 · unknown | 0.2% |
| 45-54 · female | 2.0% |
| 45-54 · male | 24.8% |
| 45-54 · unknown | 0.1% |
| 55-64 · female | 5.0% |
| 55-64 · male | 36.3% |
| 55-64 · unknown | 0.2% |
| 65+ · female | 0.1% |
| 65+ · male | 0.2% |
| 65+ · unknown | 0.0% |
| Unknown · male | 0.0% |
