John Deaton for US Senate US Inactive
John Deaton for Senate Inc.
John Deaton for Senate
Ad copy
Fed up with career politicians? So is John Deaton. It's time for real representation in Massachusetts to make our state more affordable for working Bay Staters. The Commonwealth needs a proven fighter. As a father, Marine veteran, trial attorney, John Deaton dares to challenge the status quo and demand results. John will fight for lower costs, accountability, and a government that works for you, not for career politicians. It’s time to shake up Washington. Learn More About John's Vision https://www.johndeatonforsenate.com/
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 39.2/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 61.7 · 11.0 · 66.9 |
| Spend range | USD 200–299 |
| Impressions | 20,000 – 24,999 |
| CPM (≈ $/1k impr) | USD 11.09 |
| Est. audience size | 1,001 – 5,000 |
| Days live | 41 (2026-01-15 → 2026-02-25) |
| Created | 2026-01-15 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | MA — John Deaton |
| Surfaced by | “senate:John Deaton” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | veterans military |
| Symbols | military, farm rural |
| Call to action | learn more |
| Standout element | frost-covered military obstacle course at dawn evoking discipline and toughness |
| Tactic | The ad uses an outsider-vs-establishment frame, positioning Deaton's Marine veteran and fighter identity against faceless career politicians to build populist credibility with cost-conscious Bay State voters. |
Where it ran (delivery by region)
| Massachusetts | 100.0% |
Who saw it (delivery)
| 18-24 · female | 1.5% |
| 45-54 · male | 14.3% |
| 65+ · male | 6.5% |
| 65+ · female | 4.9% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 11.0% |
| 55-64 · female | 8.6% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 10.3% |
| 18-24 · male | 1.9% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 14.2% |
| 35-44 · female | 9.0% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 11.4% |
| 25-34 · female | 5.7% |
| 65+ · unknown | 0.1% |
