πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
← back to library

Josh Roy for US Senate US Inactive

JOSH ROY FOR IDAHO

ad creative

Josh Roy for US Senate 2026

Josh Roy for US Senate 2026

Josh Roy for US Senate 2026

Ad copy

Josh Roy for US Senate - Idaho
Josh Roy for US Senate - Idaho
Josh Roy for US Senate - Idaho

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score47.3/100
Spend / Reach / Long. / Eff.23.7 Β· 83.1 Β· 4.1 Β· 78.3
Spend rangeUSD 400–499
Impressions175,000 – 199,999
CPM (β‰ˆ $/1k impr)USD 2.4
Est. audience sizeβ€”
Days live16 (2026-04-15 β†’ 2026-05-01)
Created2026-04-14
Creative variants3 body Β· 3 headline
Platformsfacebook, instagram
Languagesβ€”
CandidateID β€” Josh Roy
Surfaced byβ€œsenate:Josh Roy”

🧠 AI analysis

Issuecandidate character bio
Framingpositive candidate
Message typeawareness
Emotional appealpride
Production tiersemi pro
Who picturednone
Symbolsus flag, eagle
Call to actionlearn more
Standout elementRed silhouette of Idaho state map with a Republican elephant overlaid, anchoring the candidate's name visually to the state
TacticPure name-ID awareness play using bold patriotic colors and Idaho state imagery to burn the candidate's name and party affiliation into voters' minds ahead of the 2026 race.

Where it ran (delivery by region)

Idaho100.0%
Utah0.0%

Who saw it (delivery)

18-24 Β· female 13.6%
45-54 Β· male 7.7%
65+ Β· male 4.7%
65+ Β· female 1.9%
55-64 Β· unknown 0.0%
55-64 Β· male 6.2%
55-64 Β· female 1.9%
45-54 Β· unknown 0.1%
45-54 Β· female 2.0%
18-24 Β· male 23.1%
35-44 Β· unknown 0.1%
35-44 Β· male 10.5%
35-44 Β· female 2.8%
25-34 Β· unknown 0.2%
25-34 Β· male 18.9%
25-34 Β· female 5.8%
18-24 Β· unknown 0.4%
65+ Β· unknown 0.0%

Similar ads (same issue, matching framing or emotional appeal)

Graham Platner
ME β€” Graham Platner 118d live
Graham Platner
ME β€” Graham Platner 57d live
Peggy Flanagan
MN β€” Peggy Flanagan 175d live
Ty Pinkins for Mississippi
MS β€” Ty Pinkins 188d live
Reid W. Rasner
WY β€” Reid Rasner 122d live
John Deaton for US Senate
MA β€” John Deaton 52d live
Colin Allred
TX β€” Colin Allred 34d live
Mary Peltola
AK β€” Mary Peltola 41d live