HALEY STEVENS FOR CONGRESS
Congresswoman Brenda Lawrence proudly endorses Democrat Haley Stevens for Congress. Brenda worked with Haley to pass a law making STEM classes more accessible to girls and knows that Haley wrote a bill reducing barriers for small business owners of color.
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| Overall score | 47.4/100 |
| Spend / Reach / Long. / Eff. | 43.1 · 73.9 · 14.6 · 58.0 |
| Spend range | USD 2,500–2,999 |
| Impressions | 70,000 – 79,999 |
| CPM (≈ $/1k impr) | USD 36.66 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 54 (2022-06-09 → 2022-08-02) |
| Created | 2022-06-09 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MI — Haley Stevens |
| Surfaced by | “senate:Haley Stevens” |
| Issue | education |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | diverse crowd |
| Symbols | none |
| Call to action | vote |
| Standout element | Black congresswoman delivering direct-to-camera endorsement with subtitle overlay lending personal authenticity |
| Tactic | The ad leverages peer-to-peer credibility by featuring a trusted Black congresswoman personally vouching for Stevens, linking the endorsement to concrete bipartisan legislative achievements on STEM education and minority small business equity. |
| Michigan | 100.0% |
| 18-24 · unknown | 0.0% |
| 55-64 · male | 5.8% |
| 45-54 · unknown | 0.1% |
| 25-34 · female | 7.7% |
| 18-24 · male | 1.1% |
| 35-44 · female | 12.0% |
| 45-54 · female | 12.7% |
| 18-24 · female | 1.4% |
| 25-34 · male | 4.6% |
| 45-54 · male | 6.3% |
| 13-17 · female | 0.0% |
| 65+ · female | 19.4% |
| 35-44 · male | 7.4% |
| 55-64 · female | 13.6% |
| 65+ · male | 7.3% |
| 55-64 · unknown | 0.2% |
| 65+ · unknown | 0.2% |
| 25-34 · unknown | 0.1% |
| 35-44 · unknown | 0.2% |