Tom Willis WV US Inactive
Tom Willis Victory
Is it fair for boys to compete in girls’ sports?
Ad copy
Is it fair for boys to compete in girls’ sports?
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 41.7/100 |
| Spend / Reach / Long. / Eff. | 21.0 · 70.7 · 3.9 · 71.1 |
| Spend range | USD 300–399 |
| Impressions | 50,000 – 59,999 |
| CPM (≈ $/1k impr) | USD 6.35 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 15 (2025-10-06 → 2025-10-21) |
| Created | 2025-10-06 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | WV — Tom Willis |
| Surfaced by | “senate:Tom Willis” |
🧠 AI analysis
| Issue | education |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | bold red-struck-through overlay text on a running track setting reinforces the pledge with physical urgency |
| Tactic | The ad uses a direct personal pledge framing ('I'll vote against') combined with a provocative fairness question repeated twice to drive emotional engagement and clicks from culturally conservative voters. |
Where it ran (delivery by region)
| West Virginia | 100.0% |
Who saw it (delivery)
| 18-24 · female | 0.3% |
| 45-54 · male | 11.8% |
| 65+ · male | 16.5% |
| 65+ · female | 18.3% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 14.6% |
| 55-64 · female | 12.0% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 9.0% |
| 18-24 · male | 0.4% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 6.8% |
| 35-44 · female | 5.3% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 2.8% |
| 25-34 · female | 1.7% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.2% |
