TEAM GRAHAM, INC.
Chip in $20.20
Nancy Pelosi, Chuck Schumer, Hillary Clinton, Rosie O'Donnell, and Barbra Streisand are all backing my liberal Democrat opponent Jaime Harrison. With so much at stake, we can't let the Liberal Elite buy this race. We need your help to FIGHT BACK! Will you chip in $20.20 right now?
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 55.2/100 |
| Spend / Reach / Long. / Eff. | 55.2 Β· 95.7 Β· 4.1 Β· 65.7 |
| Spend range | USD 8,000β8,999 |
| Impressions | 600,000 β 699,999 |
| CPM (β $/1k impr) | USD 13.08 |
| Est. audience size | β |
| Days live | 16 (2020-07-15 β 2020-07-31) |
| Created | 2020-07-15 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC β Lindsey Graham |
| Surfaced by | βsenate:SC β Lindsey Grahamβ |
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Fox News 'Breaking News' chyron lending urgency and mainstream-media credibility to the fundraising ask |
| Tactic | The ad uses a celebrity-liberal-elite name-drop strategy to trigger conservative in-group fear and out-group resentment, converting that emotional charge directly into a $20.20 donation ask. |
| Texas | 10.4% |
| Florida | 9.1% |
| New York | 5.9% |
| Pennsylvania | 3.8% |
| Georgia | 3.8% |
| North Carolina | 3.5% |
| Ohio | 3.5% |
| 35-44 Β· unknown | 0.1% |
| 35-44 Β· female | 2.7% |
| 35-44 Β· male | 3.1% |
| 65+ Β· male | 10.1% |
| 65+ Β· female | 19.9% |
| 55-64 Β· male | 14.7% |
| 45-54 Β· female | 14.0% |
| 55-64 Β· female | 22.4% |
| 45-54 Β· male | 12.2% |
| 55-64 Β· unknown | 0.4% |
| 45-54 Β· unknown | 0.2% |
| 65+ Β· unknown | 0.3% |