Seth Moulton for America
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| Overall score | 39.2/100 |
| Spend / Reach / Long. / Eff. | 21.0 · 66.9 · 0.8 · 68.2 |
| Spend range | USD 300–399 |
| Impressions | 35,000 – 39,999 |
| CPM (≈ $/1k impr) | USD 9.32 |
| Est. audience size | — |
| Days live | 4 (2019-07-01 → 2019-07-05) |
| Created | 2019-07-01 |
| Creative variants | 0 body · 3 headline |
| Platforms | — |
| Languages | en |
| Candidate | MA — Seth Moulton |
| Surfaced by | “senate:Seth Moulton” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | donate |
| Standout element | provocative censored expletive slogan on campaign merchandise serving as the primary fundraising hook |
| Tactic | Merchandise-as-donation tactic merges identity signaling with fundraising, using an edgy slogan to stand out and incentivize grassroots giving to qualify Moulton for the debate stage. |
| Florida | 10.7% |
| North Carolina | 9.3% |
| California | 8.5% |
| New York | 7.8% |
| Virginia | 7.8% |
| Maryland | 6.4% |
| Georgia | 5.3% |
| 55-64 · unknown | 0.0% |
| 55-64 · female | 2.0% |
| 65+ · unknown | 0.1% |
| 18-24 · unknown | 0.1% |
| 25-34 · unknown | 0.1% |
| 35-44 · unknown | 0.0% |
| 45-54 · female | 1.5% |
| 65+ · male | 6.5% |
| 45-54 · male | 1.3% |
| 18-24 · male | 15.2% |
| 25-34 · male | 13.6% |
| 65+ · female | 5.9% |
| 25-34 · female | 20.0% |
| 35-44 · male | 2.4% |
| 55-64 · male | 2.7% |
| 35-44 · female | 2.7% |
| 18-24 · female | 25.7% |
| 45-54 · unknown | 0.0% |