Mike Rounds US Inactive
ROUNDS FOR SENATE
Rounds for Senate.
Help re-elect Senator Rounds.
Ad copy
Tough Times Bring Out Our Best. Watch Mike’s new TV ad.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 49.6/100 |
| Spend / Reach / Long. / Eff. | 46.5 · 85.0 · 3.0 · 63.9 |
| Spend range | USD 3,500–3,999 |
| Impressions | 200,000 – 249,999 |
| CPM (≈ $/1k impr) | USD 16.66 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 12 (2020-05-21 → 2020-06-02) |
| Created | 2020-05-20 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | SD — Mike Rounds |
| Surfaced by | “senate:Mike Rounds” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | professional |
| Who pictured | candidate, workers labor, seniors |
| Symbols | none |
| Call to action | learn more |
| Standout element | Bold 'TOUGH TIMES' text overlaid on a cinematic widescreen theater-style video frame featuring everyday people |
| Tactic | The ad leverages resilience messaging and warm community imagery to build an optimistic character narrative around Mike Rounds as a steady, relatable leader during difficult times. |
Where it ran (delivery by region)
| South Dakota | 100.0% |
Who saw it (delivery)
| 18-24 · unknown | 0.0% |
| 45-54 · male | 9.1% |
| 45-54 · female | 8.4% |
| 55-64 · male | 7.8% |
| 55-64 · female | 11.4% |
| 18-24 · male | 4.1% |
| 65+ · male | 6.1% |
| 25-34 · male | 12.0% |
| 18-24 · female | 2.6% |
| 45-54 · unknown | 0.1% |
| 65+ · female | 12.4% |
| 35-44 · female | 7.6% |
| 25-34 · female | 7.2% |
| 35-44 · male | 10.8% |
| 55-64 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
| 25-34 · unknown | 0.1% |
