David Roth for Idaho US Inactive
The Committee to Elect David Roth
Ad copy
I am so honored to have the support of Julie, I have worked with Julie for years she is someone who really knows who I am. I always say that the highest recommendation an employer can give is to hire you again. The second time they know exactly what they are getting.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 31.7/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 50.6 · 1.9 · 62.5 |
| Spend range | USD 100–199 |
| Impressions | 7,000 – 7,999 |
| CPM (≈ $/1k impr) | USD 19.93 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 8 (2020-10-26 → 2020-11-03) |
| Created | 2020-10-26 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ID — David Roth |
| Surfaced by | “senate:David Roth” |
🧠 AI analysis
| Issue | education |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Third-party employer endorsement quote with professional title and multi-year tenure lending institutional credibility |
| Tactic | The ad leverages a re-hire anecdote as a trust shortcut, using an employer's testimonial to validate the candidate's competence and character without requiring voters to take the candidate's word for it. |
Where it ran (delivery by region)
| Idaho | 100.0% |
Who saw it (delivery)
| 65+ · unknown | 0.0% |
| 25-34 · female | 8.9% |
| 55-64 · unknown | 0.1% |
| 18-24 · unknown | 0.1% |
| 25-34 · unknown | 0.1% |
| 65+ · male | 8.4% |
| 35-44 · female | 7.3% |
| 18-24 · female | 5.7% |
| 55-64 · male | 7.6% |
| 35-44 · unknown | 0.3% |
| 45-54 · female | 7.9% |
| 45-54 · male | 7.8% |
| 35-44 · male | 8.8% |
| 18-24 · male | 4.5% |
| 25-34 · male | 10.9% |
| 55-64 · female | 8.4% |
| 65+ · female | 13.2% |
| 45-54 · unknown | 0.1% |
