Marcus C Williams Campaign
DONATE NOW, Empower Rochester!" www.marcus4rochester.com
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 25.6/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 39.6 · 0.0 · 62.6 |
| Spend range | <USD 99 |
| Impressions | 2,000 – 2,999 |
| CPM (≈ $/1k impr) | USD 19.8 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 1 (2025-02-20 → 2025-02-21) |
| Created | 2025-02-20 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | — |
| Candidate | NC — Marcus Williams |
| Surfaced by | “senate:Marcus Williams” |
| Issue | other |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | bright blue subtitle bar with bold donate call-to-action and emojis contrasting against the casual selfie-style video frame |
| Tactic | DIY direct-to-camera appeal leverages authenticity and personal relatability to drive small-dollar donations, lowering the barrier by explicitly noting donors do not need to be local. |
| New York | 100.0% |
| 25-34 · female | 7.9% |
| 25-34 · male | 10.0% |
| 25-34 · unknown | 0.1% |
| 35-44 · female | 9.2% |
| 35-44 · male | 12.2% |
| 35-44 · unknown | 0.1% |
| 45-54 · female | 7.8% |
| 45-54 · male | 8.4% |
| 45-54 · unknown | 0.2% |
| 55-64 · female | 10.7% |
| 55-64 · male | 10.5% |
| 55-64 · unknown | 0.1% |
| 65+ · female | 14.9% |
| 65+ · male | 7.7% |
| 65+ · unknown | 0.1% |